Course Structure

Course Code Course Name Credits
COMPULSORY-CORE (4*2=8)
BAMMC DRG-501 Reporting 4
BAMMC DRG-502 Investigative Journalism 4
ELECTIVES(Select Any 4 i.e. 3*4=12)
BAMMC EJFW 1B501 Features and Writing For Social Justice 3
BAMMC EJWS 1B502 Writing and Editing Skills 3
BAMMC EJGM 1B503 Global Media and Conflict Resolution 3
BAMMC EJBF 1B504 Business and Financial Journalism 3
BAMMC EJMJ 1B505 Mobile Journalism and New Media 3
BAMMC EJNM 1B506 News Media Management 3
BAMMC EJJP 1B507 Journalism and Public Opinion 3
BAMMC EJML 1B508 Media Laws and Ethics 3
Course Code Course Name Credits
COMPULSORY-CORE (4*2=8)
BAMMC DRG-601 DIGITAL MEDIA 4
BAMMC DRG-602 NEWSPAPER and MAGAZINE DESIGN (PROJECT) 4
ELECTIVES(Select Any 4 i.e. 3*4=12)
BAMMC EJCI 2B601 CONTEMPORARY ISSUES 3
BAMMC EJLJ2B602 LIFESTYLE JOURNALISM 3
BAMMC EJPT2B603 PHOTO and TRAVEL JOURNALISM 3
BAMMC EJMJ 2B6504 MAGAZINE JOURNALISM 3
BAMMC EJSJ 2B605 SPORTS JOURNALISM 3
BAMMC EJCR 2B606 CRIME REPORTING 3
BAMMC EJFNF 2B607 FAKE NEWS and FACT CHECKING 3
BAMMC EJTJ 2B608 TELEVISION JOURNALISM 3
Course Code Course Name Credits
COMPULSORY-CORE (4*2=8)
BAMMC DRGA-501 COPY WRITING 4
BAMMC DRGA-502 ADVERTISING & MARKETING RESEARCH 4
ELECTIVES(Select Any 4 i.e. 3*4=12)
BAMMC EAGI 1501 GLOBALIZATION & INTERNATIONAL ADVERTISING 3
BAMMC EABB 1502 BRAND BUILDING 3
BAMMC EAAM 1503 AGENCY MANAGEMENT 3
BAMMC EAAP 1504 ACCOUNT PLANNING & ADVERTISING 3
BAMMC EASM 1505 SOCIAL MEDIA MARKETING 3
BAMMC EADM 1506 DIRECT MARKETING & E-COMMERCE 3
BAMMC EACB 1507 CONSUMER BEHAVIOUR 3
BAMMC EADF 1508 DOCUMENTARY & AD FILM MAKING 3
Course Code Course Name Credits
COMPULSORY-CORE (4*2=8)
BAMMC DRGA-601 DIGITAL MEDIA 4
BAMMC DRGA-602 ADVERTISING DESIGN 4
ELECTIVES(Select Any 4 i.e. 3*4=12)
BAMMC EAAC 2601 ADVERTISING IN CONTEMPORARY SOCIETY 3
BAMMC EABM 2602 BRAND MANAGEMENT 3
BAMMC EAMP 2603 MEDIA PLANNING & BUYING 3
BAMMC EAAS 2604 ADVERTISING & SALES PROMOTION 3
BAMMC EARM 2605 RURAL MARKETING & ADVERTISING 3
BAMMC EARE 2606 RETAILING & MERCHANDISING 3
BAMMC EAEM 2607 ENTERTAINMENT & MEDIA MARKETING 3
BAMMC EATP 2608 TELEVISION PROGRAM PRODUCTION 3

TIME TABLE

S.S.T. COLLEGE OF ARTS & COMMERCE
TIME TABLE 2018-2019 FIRST HALF
CLASS: TYBMM MM
LECTURE TIMING MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
I 7.30am – 8.20am JOURNALISM & PUBLIC OPINION
II 8.20am – 9.10am INDIAN RELIGIONAL JOURNALISM INDIAN RELIGIONAL JOURNALISM INDIAN RELIGIONAL JOURNALISM FEATURES & OPINION INDIAN RELIGIONAL JOURNALISM JOURNALISM & PUBLIC OPINION
BREAK
9:10 AM TO 9:30 AM
III 9.30am – 10.20am JOURNALISM & PUBLIC OPINION NEWSPAPER AND MAGAZINE MAKING NEWSPAPER AND MAGAZINE MAKING NEWSPAPER AND MAGAZINE MAKING FEATURES & OPINION FEATURES & OPINION
IV 10.20am – 11.10am EDITING SWAPNIL SWAPNIL SWAPNIL EDITING EDITING
V 11.10am – 12.00pm REPORTING NEWSPAPER AND MAGAZINE MAKING REPORTING REPORTING

SYLLABUS

ASSESSMENT PATTERN